Team

Aliza Sherman

Aliza Sherman consults companies and nonprofit organizations, helping them key in on the best integrated digital marketing strategies to reach their goals. She specializes in digital storytelling, content creation, content marketing, social media marketing, mobile marketing, and social network community development and management. She has been providing digital, social media and mobile strategy and counsel to KD/PR Virtual clients since 2007.

Aliza is a Web pioneer, speaker, author and Travelgirl with a mission to empower people through technology. She has been online since 1987 and has been consulting clients about the Internet since 1992. She speaks around the world and writes about digital, social media, mobile, and tech trends as well as entrepreneurship and women’s business and tech issues.

In 1995, Newsweek named her one of the  “Top 50 People Who Matter Most on the Internet” after she founded the first woman-owned, full-service Internet company, Cybergrrl, Inc. and the first global Internet networking organization for women, Webgrrls International.

In 2009, Fast Company named her one of the “Most Powerful Women in Technology.” Aliza is the author of nine books including The Everything Blogging Book, Streetwise Ecommerce, The Complete Idiot’s Guide to Crowdsourcing, and Mom, Incorporated. Her 10th book is Social Media Engagement for Dummies. You can find her work at http://alizasherman.com and http://travelgirl.com.

Aliza works and travels between Anchorage, Alaska and Yuma, Arizona. She lived in Tok, Alaska from December 2008 to July 2013 and wears that fact like a badge of honor. She is wife to a Park Service biologist and mom to an eight-year-old who is much wiser than her age.

Stacey Vetter

Stacey Vetter photoStacy Vetter is owner of Adventures In Advertising, a franchised group of promotional consultants who provide promotional products, corporate apparel and marketing services.

Vetter’s talents lie in finding unique and practical promotional products for each company or special event.

Vetter started her company in 1994, and collaborates with partners in Texas, Pennsylvania, Michigan and Wisconsin. She attends the Promotional Products Association International (PPAI) Expo in Las Vegas Nevada each year, which allows her to stay knowledgeable about the latest products and vendors serving the industry.

Stacey grew up in Tennessee and graduated from the University of Memphis in 1988. Her husband and grown son work on the North Slope and her daughter recently graduated from college and landed her first job as an accountant with (Boeing?).

Last year, Stacey invented, patented and started a new company selling Your Patient Boards (www.YourPatientBoards.com). She handles sales within Alaska and is leading a national sales force team of 12. Learn more and view the Adventures in Advertising catalog at www.thepromoagency.net.

 

 

Deborah Fields

Deborah Fields profile-May 2015Deborah Fields is the owner of D.Fields Design. She is a graphic artist specializing in informational graphics and detailed communication projects including annual reports, brochures, posters and all types of advertising.

Deborah’s clean style of presentation has kept her busy as a designer for over two decades in Alaska. Along with graphic design, Deborah has consulted clients on their marketing plans and has coordinated events–large and small. She consistently works toward being a valuable team player and visual problem solver, while meeting client deadlines.

Deborah has been working with Kathy Day for more than 20 years. and was one of the first people to join the KD/PR Team when we opened our doors in 2000. Most recently, she has worked on KD/PR Virtual design projects for the Salvation Army Alaska Division, the State of Alaska, the Alaska Women’s Show, Thomas Center and UAA’s Arctic Domain Awareness Center (ADAC).

Deborah grew up in California and earned her Bachelor of Science degree in Communications with a concentration on Graphic Design, and a Minor in English from California Polytechnic University in San Luis Obispo. California.

She is mom to two sons who are in college in California. She splits her time between a home in the Mat-Su Valley and supporting family in Sonoma County. Deborah also is a talented artist and she enjoys hiking with her dogs. Learn more at www.dfieldsdesign.com.

Elizabeth Odom

odom

Elizabeth Odom has been an important partner on the KD/PR Virtual team since 2006. She began her “virtual” career with Kathy in the true sense of the word – they met over the Internet in 2005, just prior to Elizabeth moving to Anchorage with her Army husband!

Elizabeth has more than 25  years of public relations experience. She began her career with Ziff Davis Publishing in Silicon Valley in 1989, followed by several years in the newsroom and sales force at Business Wire in San Francisco and Seattle. In the late 1990s, she worked as a freelance writer, was PR counsel for a network security company, then opened her own high-tech PR firm. She has lived overseas in several countries and rang in Y2K in London working as a senior consultant for two major PR agencies focusing on global high-tech PR. Elizabeth is married to Colonel Mark Odom and has a daughter, Kate, who is in high school. She holds a bachelor’s degree in English/Creative Writing from Colby College.

Currently living in Washington DC, the KD/PR Virtual team hopes to convince Odom to move back to Alaska. Until then, she capitalizes on the “virtual” nature of this agency and continues to perform a variety of PR counsel, strategic planning and copywriting duties for KD/PR clients.

Kathy Day

Kathy Day, APR, is president of KD/PR Virtual. Kathy leads a team of subcontractors and handles the new business development, strategy, planning and account supervision duties for KD/PR clients.

Kathy has more than 25 years of experience working as a public relations professional in Alaska, including owning her own company for 16 years. Kathy’s strengths include crisis communications, media training, media relations, copywriting, social media, special events, community relations and public relations planning. Kathy also is one of only two Constant Contact Authorized Leading Experts (ALEs) in the state of Alaska.

Kathy received her bachelor’s degree in radio and TV news from the University of Colorado in 1980 and  worked as a radio and television news reporter and anchor, before making the switch to public relations. She has been a press secretary to Alaska’s Governor, worked on Alaska’s tourism account for many years and served as media relations director for the 2001 Special Olympics World Winter Games in Anchorage. She is a graduate of Leadership Anchorage,  a member of Alaska’s “Top 40 Under 40” and was inducted into the Anchorage Chamber of Commerce Athena Society in 2014. She is the Big Brothers Big Sisters of Alaska “Sister of the Year” for 2015. KD/PR Virtual has won numerous Aurora Awards from the Public Relations Society of America Alaska Chapter and Kathy is a past-president and active member of the PRSA Alaska Chapter.

Kathy is vice president of the board of For the Kids Foundation, the fundraising company for Big Brothers Big Sisters of Alaska. Kathy volunteers her time in a variety of ways — from mentoring a college student who is making the transition out of foster care — to managing her two sons’ sports teams. Kathy is a competitive softball player who loves everything sports-related. You’ll find her skiing or skating in the winter and biking or fishing in the summer. Kathy is mom to Trevor (16) and AJ (12), and has a lovable Chocolate Lab, Zoie, in her office  at all times.

 

Kim Taggart

Kim Taggart photo-June 2013Kim Taggart is the owner of Kim Taggart Media Services, a leading independent media planning and buying agency. She develops the marketing and advertising strategies for a portfolio of companies in Alaska creating extremely effective results for their clients through innovative measured and focused advertising and media strategies. She joined the KD/PR Virtual team in 2008.

Kim’s career began in 1978 at Baggott & Pierce Advertising in Sacramento, California where she quickly rose though the ranks of the media department, eventually managing and planning the media for the agency’s top clients. In 1984, she moved to Alaska and worked at Bradley/Reid Communications as Media Director, before opening KTMS in1990.

In addition to specializing in corporate clients, political candidates, health care, fast food, and trade show industries, she is often hired as a media consultant for local advertising agencies in Alaska. On behalf of KD/PR Virtual, Kim has placed media for a variety of clients from United Way of Anchorage-Free Tax Prep Program to the Alaska Women’s Show.

KTMS offers a complete range of service, which include; media objectives and strategies, strategic planning, tactics and media buying, extensive demographics, market and media research and competitive spending and budget development.

Kim is the proud mom of two grown children, Kayla and Kyle.

Larry Bottjen

Larry Bottjen - May 1 2013Larry Bottjen owns and operates DVD Technology, a company that produces documentaries, promos, commercials, special events and short films. He joined the KD/PR Virtual team in 2006 and has produced several video projects for KD/PR clients including the Kenai River Sportfishing Association, Anchorage Public Library, ENSTAR Natural Gas Company and UAA’s Arctic Domain Awareness Center (ADAC).

Larry is a past president of the Alaska Society for Technology in Education and spent nine years as the Artistic Director for the Valley Performing Arts Community Theater in the Mat-Su Valley. When he’s not shooting video, he’s likely on his boat out of Whittier, hunting or riding his motorcycle. Learn more about his company at www.dvdtech.us

Debbie Rinckey

DebbieDebbie Rinckey is the newest addition to the KD/PR Virtual team. She is president of Market Wise, a marketing consulting business that focuses on online marketing for all
size businesses. Debbie’s specialties include email marketing, strategic marketing and promotional planning, special events, social media, community relations and political campaign management.

Debbie / Market Wise has more than 20 years of experience working as a marketing professional in Alaska, including owning her own company for 16 years. Debbie is also one of only two Constant Contact Authorized Leading Experts (ALEs) in the state of Alaska.

Debbie received her bachelor’s degree in Marketing/Advertising from Michigan State University in 1989. She has worked as the marketing director for several companies including Little Caesars Pizza, McDonald’s, Harry’s Restaurant, Anchorage School District, NeighborWorks Anchorage all as marketing director. Her Market Wise clients have included Vern Halter-Dream a Dream Dog Farm, ABC Traveltime, Mustang Hockey Association, State of Alaska Department of Highway Safety, Vern Halter for Mat-Su Borough Mayor and Shirley Cote’ for State House.

Debbie is also very active in her community. Currently, she sits on the board of the Chugiak Eagle River Chamber of Commerce, the Chugiak Eagle River Women in Business, the Chugiak Eagle River Foundation and the National Scenic Byway Foundation. She is the President for the Eagle River High School Hockey Boosters Club and is past president of the American Marketing Association of Alaska and Eagle River Rotary. Debbie is a member of Alaska’s “Top 40 Under 40.”

In her spare time, you will find Debbie at the hockey rink with her three sons, who are also very active in their schools and communities. She loves fishing, camping and skiing and anything outdoors.