Blog

Choose the “Right” Charitable Nonprofit

By Tom Garrity, President of  The Garrity Group Previously, we’ve discussed what nonprofits can do to increase their relevance before their target audiences. Today, we’ll tackle some thoughts on things that corporate leaders should consider when identifying ways to contribute time and resources for a nonprofit or community issue: Look at existing resources – […] Read the rest on PRCGPowerlines.com

Learnable Lessons for NYT Leaked Digital Report

An internal New York Times report on its digital prowess is an unzipped view of the struggles traditional media faces in the new age. The report is lengthy, but the NiemanLab has issued a (long) summary that is worth the time of all public relations and outreach professionals, and arguably for any kind of company. The NYT is repeatedly beat on its own storie […] Read the rest on PRCGPowerlines.com

Why “Duh” Research Helps Public Relations

To quote Nuke Laloosh, the dim and trim rookie baseball pitcher played by Tim Robbins in Bull Durham, “winning is like, you know, better than losing.”  Well duh. The same reaction applies to “duh” research – those kind of studies that confirm the obvious like rain makes things wet.  While such a grasp of reality is hardly remarkable, the human behavior behin […] Read the rest on PRCGPowerlines.com

Social Media: Who? What? When? Where? Why?

By Sharon Kreher, Partner, teamworksPR When the social media age first dawned (remember Friendster and MySpace?), it seemed like a curiosity. But then Facebook took off. And Twitter. And suddenly, businesses realized that they needed to be visible on social media platforms or be left out of millions of daily conversations. That precipitated a mad rush into s […] Read the rest on PRCGPowerlines.com

Common Grammar Errors To Avoid

Provided by Toni Antonetti, President PR Chicago and former President, PRConsultants Group Don’t ruin your clever blog post with an attack of bad grammar. This infographic from Grammar Check provides a quick view of the 10 most common errors: An infographic by GrammarCheck […] Read the rest on PRCGPowerlines.com

PRConsultants Group Made Some Magic in Orlando

By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR When 40 public relations consultants get together, there’s bound to be some magic sparks.  This year’s 11th Annual  PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technolo […] Read the rest on PRCGPowerlines.com

Resolve to be More Powerful

It’s 2014. Name three meaningful pieces of information that you’ve learned this year that you didn’t know last year. If you have difficulty responding, then make your belated New Year’s resolution to learn something new every day. As public relations practitioners, we are responsible for counseling clients and advising, if not implementing, tactics to help a […] Read the rest on PRCGPowerlines.com