Blog

Making a Difference with Media Relations

By Hope Brown, APR Principal, PublicCity PR   If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume.   That said, even a “grown-up PR professional” can feel […] Read the rest on PRCGPowerlines.com

4 Myths About Being an Independent PR Practitioner

By Deborah Trivitt, APR http://www.trivittpr.com I’m not a fan of the recent fad to make a list of the “best,” “worst,” “most,” “least” of anything. I’m pretty sure the people making the lists are arbitrarily picking from their favorites or least favorites to make the list.  I doubt any real research goes into the making of any of them. Recently PRSA Tactics […] Read the rest on PRCGPowerlines.com

Danger You Never Saw Coming

By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne & Associates Public Relations Social media is a great way to engage your customers and clients, and to share product information and announcements with people who already like you. But, if you’re responsible for handling social media for a client, you know that heartsick feeling when you realize someone you can’t c […] Read the rest on PRCGPowerlines.com

Apple Watch- PR Lessons for the C-Suite

Apple watch photo courtesy of Associated Press By: Melanie McCraney, McCraney Communications When Apple chief Tim Cook unveiled the Apple watch with a typically unfussy flourish March 9, he accomplished something most CEOs only dream of; he made news with a product announcement. Even better, the event kicked off a lively conversation that’s been happily buzz […] Read the rest on PRCGPowerlines.com

Reporter Appreciation

By Melinda Kruyer, Kruyer & Associates The recent losses of David Carr, New York Times, and Bob Simon, CBS News, juxtaposed to the fall of Brian Williams, NBC News, got me thinking about the reporters in my world and how much I value them as collaborators and respect them as professionals. Here is an example. I learned about water technology when I signed on […] Read the rest on PRCGPowerlines.com

Lights, Camera, Action in Media Relations

By Natalie Ghidotti, APR It’s no shocker that online video consumption continues increasing at a rapid pace. According to comScore’s Video Metrix, 190.3 million Americans watched online content videos last summer. Videos are easily viewed from a variety of devices – whether that’s a smartphone, tablet or desktop computer. They’re also entertaining, while inf […] Read the rest on PRCGPowerlines.com