By Jim Gregory, James Gregory Consultancy LLC As a former daily newspaper reporter, I have formed some opinions about what makes a good press release and what doesn’t. It is interesting to note that the Twitterworld and social media have not yet totally replaced the press release as a communications tool for PR types. Short, 25-30 word leads still work best […] Read the rest on PRCGPowerlines.com
Blog
The APR’s 50th “Golden Anniversary” – Is the Best Yet to Come?
By Amy Smith, President Write Ideas, Inc. and PRCG Powerlines Founder/Editor As the Public Relations Society of America’s APR Credential approaches its 50th anniversary, there’s a renewed interest in marking this milestone with renewed vigor. The APR (Accredited in Public Relations) credential, according to the PRSA website, established in 1964, is… “…the p […] Read the rest on PRCGPowerlines.com
The Power of Little Gestures
By Gary Young, GaryYoungInk A week ago, my wife, Pam, and I were in the Newark airport awaiting our flight home to Minneapolis. Pam noticed two military men having a sandwich before their own flight. Seeing that that they didn’t have anything to drink, she said, “I’m going to ask them if I can get them anything.” My initial reaction was that familiar tug o […] Read the rest on PRCGPowerlines.com
Business Meeting Has Begun, No More Laughing No More Fun (Says Who?)
by Felicia K. Knight www.KnightVisionInternational.com The ability to run a meeting, either in person or via telephone or teleconference is a skill to which many are called but few are chosen. And that leaves the rest of us contemplating pulling the fire alarm or feigning a heart attack. Or both. How many meetings have you sat through that meandered so far […] Read the rest on PRCGPowerlines.com
It’s Not the Mistake, but the Cover-Up that Counts
I love teachers. Anyone who follows me on Facebook knows my daughter teaches music. She, and most of her colleagues do a great job. But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald. So, I’m taking this opportunity to remind my clients, my colleagues and my followers it is better to confess to the cri […] Read the rest on PRCGPowerlines.com
Protecting Your Online Reputation: It’s No Kid’s Game
Last week, I volunteered to speak to a middle school class about “Protecting Your Online Reputation.” Who better to advise kids on this than a seasoned PR Pro? After all, reputation management is rising higher on the list of things we do for our clients. I considered myself to be pretty knowledgeable on this subject. Turns out, I know a lot less than I thou […] Read the rest on PRCGPowerlines.com
Some Grammar and Punctuation Tips To Remember
By Claude M. Gruener, PR Albany What’s the best way to get your news releases, speeches or your internet posts ignored, or worse yet, ridiculed? Beyond being irrelevant, wrong or dated, it’s very simple. All you need do is to include a few punctuation, grammatical or spelling errors. Our savvy PR professionals at PRCG know all this, of course, but it doesn’ […] Read the rest on PRCGPowerlines.com
Google Fiber Lands in Austin
By Brenda Thompson Google just announced that it’s bringing its super-fast fiber optic cable and television service, Google Fiber, to Austin. We are only the second city in the nation to get this service, launching in mid-2014 (Kansas City was first). At the speed of 1 gigabit, Google Fiber is said to be 150 times faster than typical broadband. That’s not a […] Read the rest on PRCGPowerlines.com