Where do you see the future of PR heading?

Our future is coming together. As a profession, public relations will redefine itself by casting off the label of “public relations.” Our future is in earning the mantle of strategic counselor and providing leaders with creative solutions to their problems. Clients don’t care what the marketing mix is—and neither should we. The lines between digital, social […] Read the rest on

How The Parking Lot Can Enhance a Marketing Program

By Amy Kossoff Smith, President Write Ideas, Inc. I recently published an article on my firm’s site about how a “Parking Lot” approach to marketing discussions can be an incredible tool for adding calm and focus to a meeting.  We’ve used this tactic with great success at our PRConsultants Group conference. When you get 40+ PR professionals in a room, can you […] Read the rest on

I was invited to hear a story and was forever changed.

Nearly ten months ago a colleague called me about a film project for a small nonprofit that wanted to tell its story and was set to begin a capital campaign to raise awareness. Our initial meeting with Cy’s Place founders Randy and Ree Erickson and Board member, Dr. Shakila Khan of Mayo Clinic lasted two and half hours and truly could have gone longer…the st […] Read the rest on

Bring Your Non-Profits Into Focus

Barb Harris and Sharon Kreher, teamworks communication management, We live in an increasingly visual world, where electronic and social media is driving an ever greater need for more and higher quality photos and graphics. In our work with non-profit organizations, we’re seeing many of them scrambling to assemble high-resolution photo lib […] Read the rest on

Generational Faux Pas

Generational Faux Pas by Heidi Langer, Langer Marketing & Communications LLC Nothing screams Baby Boomer more than a double space after a period. Really? Oops, just double spaced after the period! Hard to teach an old dog new tricks. Yes, I’m a Baby Boomer. Actually straddling the fence with Baby Boomers on one side and Generation X on the other. If I fell o […] Read the rest on