About Kathy


Connected. Experienced. Alaskan.

Kathy Day has more than 27 years of public relations experience in Alaska. An accredited and seasoned pro, Kathy specializes in public relations strategic planning, client counsel, copywriting, collateral development, media relations, media training and crisis communications.

KD/PR Virtual clients include Thomas Center, Great Alaska Sportsman Show, Alaska Women’s Show, Great Alaska Beer & Barley Wine Festival, Trinion Quality Care Services, Alaska Dinner Factory, Real Alaska Warriors, AlaskaFit and Hope Community Resources.

Kathy Day is a 2003 Graduate of the Alaska Humanities Forum’s ‘Leadership Anchorage’ program. In 1999, Kathy was chosen by the Alaska Journal of Commerce as one of Alaska’s ‘Top 40 Under 40,’ a recognition given to Alaskans under the age of 40 who are some of the state’s most promising future business leaders. In 2014, Kathy was inducted into the Anchorage Chamber Athena Society for her support of other women in business and for giving back to the community. Kathy is the Big Brothers Big Sisters of Alaska “Big Sister of the Year” for 2015.

Working with Helvey Communications, Kathy was awarded a Silver Anvil for Crisis Communications from the Public Relations Society of America (PRSA) in 2017. Kathy also was part of the Rasmuson Foundation team that won a Silver Anvil of Excellence in 2010 for the Pick. Click. Give. Charitable Contributions Program in Alaska. She has won numerous Aurora Awards and Awards of Excellence from the Alaska Chapter of PRSA.

Prior to opening her own firm, Kathy worked for Bernholz & Graham, Inc. for nine years as Director of Public Relations. Her other work experience includes working as a public relations account manager for Evans/Kraft Bean Public Relations in Anchorage; as a reporter, anchor, producer and anchor for the Alaska Television Network, KIMO Channel 13 in Anchorage; and, as news director and news reporter at KGTL Radio in Homer, Alaska.

Kathy holds a bachelor’s degree in radio and television journalism from the University of Colorado Boulder, and earned her accreditation in public relations from the Public Relations Society of America in 1997.

Kathy has been active in PRSA’s Alaska Chapter for nearly 30 years and is a Past President of the Chapter.  She is Vice President on the Board of Directors of For the Kids Foundation, the fundraising arm of Big Brothers Big Sisters of Anchorage, and served for five years on the board of directors Girl Scouts Susitna Council.  She has been a Big Sister to three Anchorage girls and has mentored numerous public relations students and new professionals. Kathy is a member of Anchorage Downtown Rotary and Women Entrepreneurs (WE) of Alaska.

KD/PR Virtual is a member of the prestigious Unified Strategies Public Relations (USPR), a nationwide network of public relations and marketing professionals.More information can be found at www.USPRNetwork.com

Giving back to the community

Kathy Day has seen the positive effects a positive adult in a young person’s life can have, and her virtual firm has been another way that she is able to mentor and collaborate with other small business owners. “I believe it’s critical to give back and to share my knowledge with others, so they too, can be successful. There is nothing more fulfilling than seeing the members of my virtual team succeed. We’ve all managed to find the balance in our professional and personal lives. That’s critical to being able to produce consistently good work for our clients.”

Doing A Good Job and Being There For My Family

KD/PR Virtual’s business philosophy is a simple one. Give excellent client service at a reasonable price. Offer the people with the most expertise in their field, who together produce the most successful communications services available. Promise only what you can deliver, and have fun doing it. Do good in the world and be ethical. Deal fairly and represent good companies.